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SERVICENOW INC

NOW technical analysis

SERVICENOW INC

Weekly trend, momentum and volatility for NOW, computed from price data and explained in plain words. Updated October 9, 2026.

2 bullish, 2 neutral of 4 indicators

Mar 27, 2026 High $147.99, low $83.00
137 trading days Oct 12, 2026, close $140.32
Weekly close
$140.86
RSI (14, weekly)
60.1
EMA 50 (weekly)
$129.86
EMA 200 (weekly)
$138.32
ATR, % of price
9.81%
52-week high
$192.97
52-week low
$81.24
EMA 20 (weekly)
$126.45

Trend: EMA 20 / 50 / 200

Bullish, high confidence Week of October 9, 2026

BULLISH — weekly close 140.86 is above EMA20 126.45, EMA50 129.86, and EMA200 138.32; confidence: high.

Price vs each weekly EMA

  • – Price is above EMA20 by 11.4%.
  • – Price is above EMA50 by 8.47%.
  • – Price is above EMA200 by 1.84%.

EMA stack / trend

  • – The stack is bearish because 20 < 50 < 200.
  • – That stack describes trend, not entry timing.

Cross signal

  • – The last EMA50/EMA200 cross was a death cross on 2026-04-27 (24 bars ago).

What would change this read

  • – A weekly close back below 138.32 would put price back under EMA200.
  • – A weekly close back below 129.86 would put price back under EMA50.
  • – A weekly close back below 126.45 would put price back under EMA20.

Momentum: MACD (12, 26, 9)

Bullish, high confidence Week of October 9, 2026

BULLISH — MACD 6.37 is above signal 3.20 and above zero, with a bullish signal-line crossover on 2026-05-11 and a bullish zero-line cross on 2026-08-24; confidence: high.

  • – MACD vs signal line: MACD is 6.37 and signal is 3.20, so MACD is above the signal line in a bullish posture. The last signal-line crossover was bullish on 2026-05-11, which was 22 weeks ago.
  • – Histogram: the histogram is positive at 3.1697, so weekly momentum is still positive. The 4-bar change is -1.2798, so momentum is decelerating over the last 4 weeks.
  • – Zero line: MACD is above zero, which confirms bullish weekly positioning. The last zero-line cross was bullish on 2026-08-24, which was 7 weeks ago. This is separate from the signal-line crossover and carries a different timeframe.
  • – Divergence checks: no bearish divergence was found. The last two price pivots were 2026-07-06 close 107.71 / MACD -8.7017 to 2026-08-24 close 144.71 / MACD 1.4009, and the computation reported none. No bullish divergence was found either; the last two price pivots were 2026-09-07 close 132.53 / MACD 3.8222 to 2026-09-28 close 134.38 / MACD 5.2794, and the computation reported none.

What would change this read

  • – If MACD falls back below signal 3.1976, the bullish signal-line posture would be lost.
  • – If MACD drops back below zero after being above zero, the bullish zero-line read would no longer hold.
  • – If the histogram's positive 3.1697 continues to shrink and the 4-bar change moves further below -1.2798, weekly momentum would be weakening further.

Strength: RSI (14)

Neutral, medium confidence Week of October 9, 2026

NEUTRAL — weekly RSI(14) is 60.11, which is neutral and below overbought, with no divergence signal found; confidence medium.

Current RSI and state: The weekly RSI(14) is 60.11, so it is neutral, not overbought and not oversold.

Direction over the last four weeks: RSI was 57.76 four bars ago and is now 60.11, so it has been rising over the last four weeks.

Most recent 70/30 band event: The most recent band event was a recovery above 30 on 2026-04-13, 26 bars ago.

Divergence checks: Nothing was found on the bearish divergence check. Nothing was found on the bullish divergence check. The last two price pivots on the bearish check were 2026-07-06 close 107.71 / rsi 47.07 to 2026-08-24 close 144.71 / rsi 63.55. The last two price pivots on the bullish check were 2026-09-07 close 132.53 / rsi 56.52 to 2026-09-28 close 134.38 / rsi 57.03.

What would change this read: a weekly RSI move to 70 or higher would shift the state to overbought; a move to 30 or lower would shift it to oversold; a clear divergence finding on a later pivot pair would change the current “none” result.

Volatility: ATR (14)

Volatility contracting, high confidence Week of September 25, 2026

CONTRACTING - Volatility is contracting compared to 8 weeks ago - High confidence

The current weekly ATR(14) for NOW is 13.3, which represents 9.81% of the latest weekly close price of 135.62. This value indicates the average weekly trading range over the past 14 weeks.

Compared to eight weeks ago, when the ATR was 14.75, volatility for NOW is contracting.

The 1x ATR band suggests that a normal expected weekly price movement for NOW would keep the stock between 122.32 and 148.92. For a wider expected weekly range, the 2x ATR band indicates movement between 109.02 and 162.22. These bands describe the expected weekly range, not price predictions.

What would change this read

If the weekly ATR were to rise above 14.75, it would signal expanding volatility. Conversely, if the weekly ATR were to fall below 10.00, it would indicate a significant further contraction in volatility.

52-week range

Neutral, high confidence Week of October 9, 2026

NEUTRAL — NOW is trading in the upper half of its 52-week weekly range, but only slightly above the midpoint; confidence: high.

  • – 52-week high / low: The weekly high is 192.97, set on 2025-10-27. The weekly low is 81.24, set on 2026-04-06.
  • – Distance from each extreme: The latest weekly close at 140.86 is 27.00% below the 52-week high and 73.39% above the 52-week low.
  • – What the range position says: The stock is at 53.40% of its 52-week range, with a midpoint of 137.10. That places NOW just above the middle of its longer weekly cycle, closer to the low than the high in absolute distance, but not at either extreme.

What would change this read

  • – A weekly close near 192.97 would move the stock back toward the top of the 52-week range.
  • – A weekly close near 81.24 would return it to the bottom of the 52-week range.
  • – A move back to 137.10 or below would push the position to the midpoint or lower within the weekly range.

Educational content, not investment advice. Every figure above is computed from weekly price bars; the text only explains them. Past behaviour of an indicator says nothing certain about the future.