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AMAZON.COM INC

AMZN technical analysis

AMAZON.COM INC

Weekly trend, momentum and volatility for AMZN, computed from price data and explained in plain words. Updated October 2, 2026.

1 bullish, 2 neutral, 1 bearish of 4 indicators

Mar 27, 2026 High $284.02, low $199.34
137 trading days Oct 12, 2026, close $259.53
Weekly close
$251.52
RSI (14, weekly)
50.9
EMA 50 (weekly)
$241.90
EMA 200 (weekly)
$202.04
ATR, % of price
6.08%
52-week high
$287.20
52-week low
$196.00
EMA 20 (weekly)
$252.18

Trend: EMA 20 / 50 / 200

Bullish, medium confidence Week of October 2, 2026

BULLISH — weekly price is above EMA50 and EMA200, and the EMA stack is bullish; confidence medium.

  • – Price vs EMAs: The latest weekly close is 251.52. It is below EMA20 at 252.18 by -0.26%, above EMA50 at 241.90 by 3.98%, and above EMA200 at 202.04 by 24.49%.
  • – EMA stack: The stack is bullish (20 > 50 > 200). This describes the weekly trend, not entry timing.
  • – Crosses: The last EMA50/EMA200 cross was none within the computable window. Nothing was found, so there is no dated golden cross or death cross to report from this data.

What would change this read:

  • – A weekly close back above EMA20 at 252.18 would remove the current below-EMA20 condition.
  • – A weekly close below EMA50 at 241.9 would weaken the bullish stack context.
  • – A weekly close below EMA200 at 202.04 would break the long-term weekly trend support shown in the data.

Momentum: MACD (12, 26, 9)

Bearish, high confidence Week of October 2, 2026

BEARISH — MACD 3.96 is below signal 5.67, with a bearish weekly crossover on 2026-09-07, and the histogram is negative; confidence: high.

MACD versus signal line

MACD is 3.96 versus signal at 5.67, so MACD is below its signal line and the posture is bearish. The last signal-line crossover was bearish on 2026-09-07, which was 4 weeks ago.

Histogram

The histogram is -1.71, so it is negative. The 4-bar change is -1.0905, which means weekly momentum is decelerating further.

Zero line position

MACD is above zero. The last zero-line cross was bullish on 2026-04-13, which was 25 weeks ago. This is separate from the signal-line crossover: the signal cross is the shorter-horizon weekly relationship between MACD and its signal, while the zero-line cross shows the longer-horizon position versus zero.

Divergence checks

Bearish divergence check: none found. The last two price pivots were 2026-08-03 close 274.48 / macd 7.2679 to 2026-08-24 close 266.43 / macd 7.8532, which did not produce bearish divergence. Bullish divergence check: none found. The last two price pivots were 2026-07-20 close 232.11 / macd 3.562 to 2026-09-21 close 249.67 / macd 5.2117, which did not produce bullish divergence.

What would change this read

  • – If MACD moves back above signal 5.6696, the bearish signal-line posture would no longer hold.
  • – If MACD loses the zero-line and moves below 0, the above-zero weekly structure would be broken.
  • – If a new pivot pair produces bearish or bullish divergence rather than “none,” that would change the divergence read.

Strength: RSI (14)

Neutral, medium confidence Week of October 2, 2026

NEUTRAL — weekly RSI(14) is 50.91 and in neutral territory, with no divergence found; confidence medium.

  • – Current RSI and state: The current weekly RSI(14) is 50.91, which is neutral, not overbought and not oversold.
  • – Direction over the last four weeks: RSI was 53.22 four weeks ago and is lower now at 50.91, so it has been falling over the last four weeks.
  • – Most recent 70/30 band event: The most recent band event was a fall back below 70 on 2025-02-03, 87 bars ago.
  • – Divergence checks: No bearish divergence was found in the last two price pivots: 2026-08-03 close 274.48 / rsi 61.39 to 2026-08-24 close 266.43 / rsi 57.33. No bullish divergence was found in the last two price pivots: 2026-07-20 close 232.11 / rsi 46.68 to 2026-09-21 close 249.67 / rsi 50.07.

What would change this read

  • – If RSI(14) moved above 70, that would end the current neutral reading and mark an overbought state.
  • – If RSI(14) moved to 30 or lower, that would change the state to oversold.
  • – If RSI(14) rose back above 53.22, that would reverse the current four-week falling direction.

Volatility: ATR (14)

Volatility contracting, high confidence Week of September 25, 2026

CONTRACTING - Volatility has decreased significantly over the past eight weeks - High confidence.

The current weekly ATR(14) for AMZN is 15.17, which represents 6.08% of its latest weekly close of 249.67. This value quantifies the average weekly trading range for the stock over the past 14 weeks.

Compared to eight weeks ago, when the weekly ATR was 18.34, volatility for AMZN is contracting, indicating a decrease in the average weekly trading range.

The 1x ATR band suggests that a normal weekly trading range for AMZN would be between 234.50 and 264.84. Expanding this, the 2x ATR band indicates that a wider, but still plausible, weekly range could see prices move between 219.32 and 280.02. These bands describe expected weekly range, not price predictions.

What would change this read

  • – A weekly ATR rising above 18.34 would signal a shift to expanding volatility.
  • – A weekly ATR falling below 14.00 would indicate further contraction in volatility.

52-week range

Neutral, low confidence Week of October 2, 2026

NEUTRAL — AMZN is in the upper half of its 52-week range at 60.90% from the low and 12.42% below the high, which is constructive but not at range-extreme strength; confidence medium.

  • – 52-week high: 287.20, set on 2026-08-03.
  • – 52-week low: 196.00, set on 2026-02-16.

52-week high and low:

How far price sits from each

  • – Latest weekly close is 12.42% below the 52-week high.
  • – Latest weekly close is 28.33% above the 52-week low.
  • – The close of 251.52 is above the midpoint of the 52-week range, which is 241.6.

What the position within the range says about the longer cycle

  • – Position in the 52-week range is 60.9%, with 0% at the low and 100% at the high.
  • – That places AMZN in the upper portion of its weekly range, above the midpoint and closer to the high than the low, which indicates recovery and strength within the longer weekly cycle rather than bottoming behavior.

What would change this read

  • – A weekly close at 287.2 would put price at the 52-week high and shift the read to stronger range-end positioning.
  • – A weekly close at 196 would put price at the 52-week low and shift the read to weaker range-end positioning.
  • – A move back below 241.6 would place price under the midpoint of the 52-week range and weaken the current above-midpoint position.

Educational content, not investment advice. Every figure above is computed from weekly price bars; the text only explains them. Past behaviour of an indicator says nothing certain about the future.